On a recent call with members of the #TLH community, the subject of how to secure your next programme came up. It was quite a…
On a recent call with members of the #TLH community, the subject of how to secure your next programme came up. It was quite a heated debate that revolved around the need to clearly differentiate what you do, who you ideally want to work with and to understand your ‘why’ as well as the value that you are able to deliver to an organisation.
Once you are clear about this and we have some great resources within #TLH to help you, the next item on the action list is how to make the approach – that’s the subject of this post.
We will cover off in other posts how to select the people that you wish to approach and how to access their email address etc.
We all get many emails every day and the one thing to remember in any email approach is that the first thing you have to do is to get the email to stand out (i.e. attract their ATTENTION) so that the person that you’re sending it to, stops and opens it.
Once you’ve got them to this stage, you need to include a brief paragraph that piques their INTEREST so that they continue to read.
By focusing the email on them and their issues/ challenges/ opportunities and a desired outcome that they are looking to achieve, you’ll build up their DESIRE before asking them to take ACTION by maybe answering a question, responding to the email, clicking through to your website etc.
So that is A.I.D.A. (Attention, Interest, Desire, Action) in practice but how do you go about building this into your emails and what else do you need to consider.
Overall, email is a really effective way for change and transformation professionals to reach out to potential clients and employers. By being proactive in this way, you’ll stand out from the crowd, you can control the dialogue and you will build engagement with the very people that will need your skills and experience in the future.