The Transformation Leaders Hub logo - the place for those working in change & transformation
  • Home
  • The Clubhouse
  • #TLH Learning Centre
  • Events
  • Coaching
    • 1% CLUB 90 DAY CHALLENGE
    • 1% CLUB MASTERMIND PROGRAMME
  • Blog
    • Podcast
    Sign in Sign up
    The Transformation Leaders Hub logo - the place for those working in change & transformation
    The Transformation Leaders Hub logo - the place for those working in change & transformation
    • Home
    • The Clubhouse
    • #TLH Learning Centre
    • Events
    • Coaching
      • 1% CLUB 90 DAY CHALLENGE
      • 1% CLUB MASTERMIND PROGRAMME
    • Blog
      • Podcast

    Tag: marketing for change & transformation

    Find Your Niche

    The secret for consulting success – Niching Down!

    Luckily, when you choose to niche down, you’ll find that you have more time to excel at what you do best. By focusing on a…

    Anthony Lockwood 1 April 2022
    0 Comments

    “Innovate or die” – how does this concept affect you?

    We have all heard this statement many times, I’m sure. The directness of the message can make some people recoil and disregard the underlying message.…

    Anthony Lockwood 7 May 2021
    1 Comment
    Hour of Power

    How do you use your “Hour of Power”

    Have you come across the “Hour of Power” approach before? If so, what do you do? Please share in the comments below. To help you…

    Anthony Lockwood 27 April 2021
    3 Comments
    How can video help change and transformation professionals

    How to use Video to open up conversations with your ideal client/ prospective employer

    One of the key themes of #TLH is to help you, as a change and transformation professional, to ‘stand out from the crowd’ and position…

    Anthony Lockwood 20 April 2021
    1 Comment
    JOIN TLH TODAY
    Webinar

    Recent Posts

    • Podcast – a discussion with Zoe Freeman
    • Podcast featuring Helen Eivers
    • Podcast featuring Gavin Hands
    • The Real Cost of Failed Change & Transformation Initiatives
    • Podcast Episode #57 – Mel Ross
    The Transformation Leaders Hub logo - the place for those working in change & transformation
    CONTACT US © 2023 - The Transformation Leaders Hub.   #TLH is managed by All About Success Ltd. A company registered in England. Company Registration Number 05609207  

    Forum Description

    One of the key themes of #TLH is to help you, as a change and transformation professional, to ‘stand out from the crowd’ and position yourself in the best possible way.

    As more and more material is posted on social media and within email campaigns, the need for your material to stand out is greater than ever before.

    Video is one way for you to achieve this and within this post, I’ll share with you a simple structure that I have started to use, that I have adapted from an approach developed by Jordan Blackman.

    Here is an example in action...

    https://youtu.be/D2WP9hq64dc

    As you can see, it’s a short video (remember to respect the time of the audience),  it is not overly produced (and as such appears ‘Real’) and follows a specific structure that I’ve outlined below;

    • Grab Attention – like anything, you need something to stop people in their tracks. In a newspaper, this tends to be an image or a headline.  In video, this will typically be a statement or ideally a question – by asking a question that ‘talks’ to your ideal viewer (client/ prospective employer), you’ll immediately get their attention
    • Introduce Yourself – briefly and quickly follow up with a promise of what they will get from listening to your video – this should again be focused on something that you know that your ideal viewer will be interested in – you’ve now got their Interest
    • Deliver the material that you promised in (2), always focused on what it means to and how it can help your ideal viewer – this builds their Desire to find out more
    • Ask for a specific Action to be taken – either a comment or a like or a share etc.

    Videos structured in this way will get your message across really well and position you differently from the majority of your peers.  Share them across social media and you’ll start to build up a library of material that helps to demonstrate your capability and experience.

    Follow up on all comments/ likes/ shares to start to build a new relationship/ cement an existing one and when the ‘ideal client’ is ready to engage, you’ll be the first on their list to contact.

    Please share your videos inside #TLH

    Clear Clear All

    We are using cookies to give you the best experience on our website.

    You can find out more about which cookies we are using or switch them off in settings.

    The Transformation Leaders Hub logo - the place for those working in change & transformation
    Powered by  GDPR Cookie Compliance
    Privacy Overview

    This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

    Strictly Necessary Cookies

    Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

    If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.