What is Linkedin?

What do you see the Linkedin platform being? It's probably a lot more...


LinkedIn™ is the world's largest professional networking platform. It's also one of the most influential social media networks, with more than 660 million members in 2020. That's a lot of potential contacts!

Members use the site to keep in touch with business associates, clients, and co-workers. But it can do so much more – boost your profile, build awareness of your personal brand, and help you to attract new career opportunities.

The challenge is that as the platform is so big, has so many members, how do you differentiate yourself, how do you make the most of the opportunities that it presents?

Many people simply see Linkedin as a Social Network based around their CV.  This is understandable to some extent as this was the original premise of the site - as a CV sharing platform.

However, viewing the platform in this way, these days, is extremely limiting - it offers so much more to you and for you

If you have completed the #TLH Essentials series, you'll know that to stand out from the crowd, you need to really understand your value, you need to position this value in the most appropriate way and you must view your activity as a sales and marketing campaign, where you are the product!

By the way, if you haven't completed the #TLH Essentials series, then I suggest that you do, as we will be constantly referring back to it throughout this Linkedin essentials series. 

Seen through this prism, Linkedin becomes much more than a CV repository;

Having said all of that, let's not forget that recruiters and now more than ever, recruiting managers from organisations use Linkedin to source suitable candidates for their open opportunities.  As such, it is so important that you set yourself up in the best possible way and really differentiate yourself so that when searching, YOUR PROFILE STANDS OUT!  

The challenge with Linkedin is that it is so big and that is why focused communities such as #TLH complement it so well.

However, by focusing on a small number of activities and implementing these in a systematic, consistent way, you can radically transform the volume and quality of the opportunities that originate from within Linkedin.

The rest of the Linkedin Essentials series goes into more detail on what you should be doing to achieve this.

Linkedin Essentials

What is Linkedin?

How do you view the Linkedin Platform?  Do you exploit its potential to help you gain projects/ employment opportunities?  

The Anatomy of Linkedin

Let's take a tour of the Linkedin platform and clarify how you can gain maximum exposure from each element.

Building Your Linkedin Profile

Don't follow the crowd - stand out from it.  Your Profile is the best way to do this - we will show you how here.

Researching on Linkedin

How do you undertake research on Linkedin? What type of research should you be undertaking and why?

Connecting Strategies

How do you connect with your ideal clients/ prospective employers - there is a proven way that ensures response

Nurturing Your Connections

How do you engage with your ideal clients/ prospective employers that will get them to take action and reach out to you?

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