Accelerating Your Change & Transformation Career
Being passive is no longer good enough. Waiting for recruiters to contact you or searching for the right role in the Job Ads will have limited impact. Being a great employee or having an exemplary history of programme delivery is great but will it differentiate you?
To fully take control and accelerate your change and transformation career, you need to stand out from the crowd, you need to be constantly broadcasting your abilities and more importantly, the value that you deliver, even when you are not actively looking!
The good news is that it isn’t difficult to stand out from the crowd. You simply need to develop and follow an action plan and focus on building a comprehensive online presence and structured outreach approach.
Again, we will come back to our core premise – the need to view yourself through the eyes of a prospective client/ employer who have potential challenges/ issues/ opportunities to overcome/ take advantage of.
You also need to view this activity in the context of a sales and marketing approach – with the core objective being to place you in front of your ideal client/ employer (your Jane Doe) on a regular basis so that when they are ready to engage, you are uppermost in their minds.
5 Essential Steps to Accelerate Your Career
You may look at this list and your initial response could be “I can’t do that”. If that is the case, you need to set aside your fear/ uncertainty/ pride and start – immediately!
The sooner that you get in the game, the sooner you’ll start to rise to the top and you’ll be seen as the ‘go-to’ person. Developing these ideas will make it easy to find you online, it will also sharpen your abilities and reputation.
Do you need to have a Personal Website?
The direct response to this is ‘No’ – it’s not a necessity but it is something that should be encouraged. What better way to present yourself than on a webpage where the domain is your name. If you set up your site right, you can very easily get some key words/ phrases linked directly with your name and as such, when a recruiter/ organisations undertakes any form of online search, your website will start to appear.
Undoubtedly, this will be hard to achieve if your keywords/ phrases are too generic but again, put yourself into the shoes of your ideal avatar and think about what they may be searching for. At the same time, think about your ‘elevator pitch’ – within these will be the keywords/ key phrases that you should build into your website.
We will develop a further session on this area in due course but don’t feel that this is cost prohibitive – a simple website/ domain/ hosting shouldn’t cost more than £50 to achieve and the results can be amazing.
Do you need Twitter?
Yes, Yes, Yes – that’s a resounding Yes. Not to necessarily post endless drivel like many people do, but to listen and observe. Identify your ideal client/ employers and their key employees and follow them. Follow industry influencers. Follow general business influencers.
This will provide you with invaluable insight into what’s trending or what’s deemed to be of interest to your declared target market – this then gives you a foundation to post a topical article/ post or to respond to the specific Tweets and start to engage directly with your ‘ideal avatar’
The name of the game is to ‘differentiate’ yourself, to position yourself as the ‘go-to’ person – you can only do this and develop a real competitive edge by building and constantly developing your professional profile. #TLH provides you with an ideal platform to test these ideas out within a community of peers, to build relationships and identify collaboration partners. But #TLH cannot be your only ‘presence’ - you need to think more holistically and strategically to ensure that you are in the right place at the right time so that your ideal client/ employer sees you when they need assistance.
The next stage of your #TLH experience is to set up a one to one discussion where we will help you to consider the best way to adopt the principles discussed in this Essentials Series – look out for an email containing your invite.
A Proactive Mindset
The job market has dramatically changed and the way that you think of it needs to change also.
Understanding Your Proposition
Understand what you do well. Get clear on the type of organisation that you work best with and the challenges that interest you?
Your Sales Materials
A traditional CV is no longer good enough. Make your Resume, Cover Letter and Profiles stand out from the crowd
Know the Market
How can you locate opportunities before the competition does? How do you get in front of the people you want to meet?
Your Sales Campaign
How to crack the hidden job market. How to use social media to open up opportunities along with tools and tactics to staying on top.
The Competitive Edge
Putting it all together to achieve extraordinary results by taking control of your change and transformation career
A step by step guide to maximise the value you get from your networking activities
Using Video to Differentiate
Build your profile and get people to proactively contact you
Maintaining Your Momentum
Your mental wellbeing will determine your future success - this series of materials will ensure that you keep at the top of your game.
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