Lesson 1, Session 1
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Change Your Focus

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“You must relearn how to search for opportunities and really focus on the value you can offer to employers/ clients in terms that they understand”

There are two ways to succeed in today’s job market;

  • Being found by prospective employers but to be found, you need to understand how employers/ clients think and what they are looking for
  • Cutting through the crowd and getting in front of the decision makers who can hire you.

To succeed in both of these, you need to think and you must act – differently!

You need to view things through the lens of a sales & marketing campaign – the product being you!  

The impact of this is that you need to consider the market, you need to be clear about your offer, you need a lead generation machine and you need a great sales approach. 

Only when you have these things in place are you able to truly take control of your career.  Once they are in place, you are no longer reliant on other people, you’re not at the mercy of a recruiter and potential employers/ clients will start to search you out.

#TLH has been designed to help you, as a change and transformation leader to stand out, to help you to manage your career as a professional service provider, to help you to brand yourself in the right way, increase your perceived value to potential employers/ clients and to ultimately build a rewarding career.

Times have changed – the old adage of ‘it’s who you know’ being the determinant factor in job hunting matters far less these days and has been replaced with “who knows you”. As a result, the key skill to develop is the ability to attract attention. But it’s not just any attention!  Your ability to attract and harness the attention of your perfect employer/ client is the key.

On one level, the approach that we recommend is extremely simple;

Identify and build relationships with people who either do what you want to do or want you to do it! 

Let them know that you are available, why you are better than the competition, that you are creative and persistent and above all, demonstrate that you can deliver!

Key Lesson – The winners in today’s job market are those that are best at marketing their talent

You have to change the way that you think about the job market. 

These days, the best roles will undoubtedly go to the person that does the best job at positioning themselves as the solution to the challenges/ opportunities faced by their prospective employer/ client.