Lesson 4, Session 1
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Who do you want to connect with?

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The first thing to consider is who do you want to connect with? 

Some people believe that it’s a numbers game and the more connections that you have the better.  There is an element of truth in this in that the more people you are connected to opens up more 2nd and 3rd levels potential connections that you can see. 

However, if the majority of these are not the type of people that you will ever be able to add value to, from a business development perspective, the value is somewhat limited.

As such, it is always better to start with the end in mind.

Your number one purpose here is to engage with those people that you feel you can add most value to.  To those people within the organisations that you have identified as being your ‘ideal client/ employer’ type.

As such, if you haven’t already done so, now is the time to determine who your ideal client/ employer is.


Watch the brief video below, taken from a recent webinar and complete the exercise as described

This is very simple way to get clarity around the type of organisation that you’ll be most suited to. We will cover off how you discover these in later sessions